The data visualization allows us to interpret information in a simple and very visual way. Its primary objective is to communicate information clearly through graphics, diagrams, or infographics.
Sometimes, we are not aware of the importance of data in our routine life. We believe that it is something close to the professional world when, for example, simple indicators such as the percentage of your mobile’s battery or your car’s consumption data that will allow you to save fuel are fundamental.
At a professional level, the reading of data and its graphics visualization is a priority. Because at the end of the day they are the indicators that allow us to understand the tendency of the results. This, whether we are improving, maintaining the line or, on the contrary, getting worse in the tasks carried out by the different work team. Since at the end of it depends directly on the scope or not of the marked business objectives. Therefore, it is necessary to monitor these data constantly, to have a diagnosis of the company’s health at the moment.
The best way is to translate the data into a visual, graphic image, through some of the best tools available in the market. Most work in a similar way, importing the data, offering different ways of viewing and publishing them; all this with a simple usability level, according to people who are not experts in the field and with the necessary adaptation so that they can get seen in the different technological formats available in the market, including mobile ones.
Here are some and their main features:
Data Studio (Google)
The Californian giant is present in a leading role in the data visualization market thanks to Google Data, a free and easy to use tool. It connects with other means such as Google Analytics or Adwords, and through payment, you can also do it with others such as Facebook. It is accessed through the browser without the need to install additional software.
Tableau
It is a favorite Business Intelligence tool that allows the interactive visualization of data. It is an ideal option for all audiences, whatever the purpose, since through its website they offer good tutorials to familiarize yourself with it. It only requires the initial investment in the license that best suits your needs after the end of the trial period. It meets all levels of demand and is a great choice also as a partner for corporate purposes.
Power BI
Microsoft also designed a set of tools dedicated to BI, from an editor and data modeling to visualization applications. It requires the download of software that fits your operating system and has a free version that can get expanded with personalized payment packages. It is intuitive and powerful, but not as simple to use as others in this list of options, hence it is focused mainly on business purposes of a particular demand.
Datawrapper
Another free tool that offers a wide range of solutions to visualize imported data, from simple bar graphs too much more complex options.
Infogram
This tool is a favorite especially among the media and educational purposes because their graphics can be added elements to the consumer’s taste as templates, icons, and even images and videos.
Qlikview
It has a free version that allows analyzing and creating dashboards, as well as manipulating and interacting with the information. The special features are limited to your payment service which you can access in test mode for free. It is a support that allows you to develop connections with other intermediate applications so that knowledge of programming languages ​​will enable you to squeeze it much better.
Picktochart
It is a data visualization tool specialized in infographics — thousands of templates and elements to create them in a personalized way that can be downloaded in different high-resolution formats or shared in an interactive way.
Chartblocks
It is a more modest tool, but that according to your needs can be enough because it allows you to create graphics with great simplicity and then share them and display them in high resolution in any format.
The best thing, even if they all work similarly, is to choose the one that best meets the demands you need. It is not the same to look for a tool that allows you to build simple graphs that require advanced business intelligence functions. Therefore, within the list, there are eight options with different levels of development and functionalities. In each of its web pages, you can deepen more about them before opting for one.
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