If you run a website, hopefully, you already know what SEO (search engine optimization) is and why it matters. What you may not know, though, is the role servers play in where your page ranks in Google.

Uptime

The uptime of your site is directly influenced by your server. In fact, it’s the only factor that plays a role.

What is uptime? It refers to how often your site is accessible. You’ve probably been to a website when it was down before—there was nothing but a message telling you as much and apologizing. Even if you haven’t, you’ve definitely heard of sites crashing before.

This is never a good thing. If you’re running an eCommerce site, it’s not bringing in a single dime when it’s down. If you sell space to advertisers, you may even owe them a refund when your site isn’t up. Those of you in competitive markets may lose competitors they never get back.

As we mentioned above, uptime depends on your server. The vast majority of the time sites crash because they get an overwhelming amount of traffic and simply can’t support it.

Think about a boat. If too many people try to get on it, eventually it’s going to sink, right? That’s because it was only made for so many passengers. This is how servers work too.

Speed

Another huge factor that will decide your site’s success and depend solely on your choice of servers is speed.

More and more, people have lost patience in sites that don’t load quickly. Typically, the number is around three or four seconds. If you hope a visitor will wait longer than that for a page to load, you’re going to be disappointed.

In case you’re skeptical, Google agrees. Back in 2010, they were very clear that they’d start considering a site’s speed in their algorithm. Obviously, they don’t want to send their users to a site that will test their patience. Although we don’t know Google’s exact expectations, it’s safe to say that the quicker, the better.

Why Dedicated Servers Are Best for SEO

SEO generally refers to what you put online. Keywords still matter, for one. Backlinks from other sites are hugely important too. There are a number of other elements that are significant and they all add up to a dizzying array of options for increasing your website’s exposure.

However, when it comes to your server, the strategy is fairly simple. Invest in a dedicated server and this side of SEO will be taken care of. Dedicated servers offer users the resources to keep their sites up and running and, because they don’t share space with other sites, moving quickly.

Until your site runs on a dedicated server, expect its SEO to suffer to some degree. Fortunately, this option is more affordable than ever and we can help you take advantage of it right away. How affordable is it?

ServerPronto offers the best affordable and secure hosting service in all dedicated server packages.

Source:

Does Web Hosting Affect SEO?

Author

Anthony is a tech fiend. As a child, he dreamed of seamless integrations between hard drives and brains as a method of enhancing the human brain. As an adult, he enjoys more rational ventures into tech such as experimenting with and writing about the latest technologies and softwares.

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